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Everything you need to know about INFLUENCER MARKETING

Influencer marketing is one of the secret tools that any small business can use to skyrocket its growth. But many do not know how to use this tool. I am here for you!

Most small businesses are quick to spot new marketing trends, but the question is usually about how to get on the trend. More importantly, how they can grow their businesses with the latest in the marketing world. Unless you have been hiding under a rock, you have heard of influencer deals that are skyrocketing small businesses into stardom in the marketing world through platforms like TikTok, Instagram, and YouTube.

Influencer Marketing is not new, but it has fully caught on and is giving many small businesses their money's worth. If you are like most business owners, you probably know a thing or two about the "new form" of marketing. but you aren't quite sure about the ROI and how exactly to get on board.

In this post, I will be showing you how small businesses can help you grow, and how to get started without breaking the bank.

Influencer Marketing | Influencer Campaign Management | Ambitious Social

What is Influencer Marketing?

According to Sproutsocial, "...influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche."

Small businesses mostly struggle with visibility and trust. Getting out of this circle of low visibility and building trust with your target audience takes lots of time, effort, and dollars. But what if you could shorten the process, spend less, and become known and trusted, almost instantly? That is what influencer marketing can do for your business. By partnering with influencer brands that are already trusted by your core target audience, you can readily build a connection with them and create a loyal base out of thin air.

While a meager 33% of buyers now trust paid ads, a whopping 90% of them would trust celebrities and influencers readily.

Benefits of Influencer Marketing for Small Businesses

1. Build Brand Awareness

Influencers are dear to the hearts of your customers. While you may spend thousands of cash on flyers, radio, and TV ads, you will get better results by getting your brand to the people who matter by working with an influencer. Influencers are not only celebrities even though celebrities can also be influencers.

The biggest mistake small businesses make when they finally decide to engage an influencer is to go for the personality with the largest following. You may end up spending the budget of a TV ad but never get the traction you need.

The secret sauce is to work with influencers with a good brand fit. Find an influencer who can deliver to you the ideal audience, not a generated flock of "everybody". This is marketing 101. Go for the super-targeted niche influencer even though they may have smaller numbers, they have exactly what you need.

2. Generate an Engaging Community

Highly niched influencers will always have the best match of the audience for your business. They know the language of the audience, they have the trust and they have their attention. What else do you want as a business? This is gold. By working with influencers, you can immediately build trust and connect with an audience that they have spent lots of money, time, effort, and "blood" to build. You are getting what you want on a silver platter.

3. Transfer of Trust

Curatti says "Influencer marketing and small business is a match made in heaven.". Statistics show that 67% of buyers will abandon a brand that doesn't inspire trust. Influencers do not engage in paid ads and will only promote stuff that they have used or are using.

The best influencers do not push products. Rather, they critically vet the brands they choose to work with. This helps them build a tight sense of trust with their audience. And when they finally decide to promote a product or service, their audience knows this is the real deal.

In most cases, consumers will readily buy something an influencer uses or puts in their content. And influencers have pretty convincing strategies for translating your vision into results effortlessly.

4. Great ROI

One of the great benefits of influencer marketing for small businesses is that it generates 11X higher ROI better when compared to traditional advertising. Most businesses that focus on the long term and allow influencers to organically do their thing get amazing results.

The transfer of trust is such a powerful thing that works. Most users have ad blockers and have little tolerance for ads, but the right influencer will be able to organically get to their core without it looking all "salesy".

One of the ways influencers can do this is by simply using the product during their day and taking pictures and videos which are then posted to their accounts. They don't have to mention the product or service, yet if the influencer-brand fit is great, there will be results. That is how subtle influencer marketing could get to help you get your money's worth.

5. Saves Time and Reduces Long Term Costs

No small business wants a high-risk marketing strategy that is also expensive and does not guarantee results. Influencer marketing allows such risk-averse businesses to have low-risk, high-return marketing campaigns done for them, by influencers. In the long term, working with influencers can turn around your business.

Keynotes About Starting With Influencer Marketing

When looking to get into influencer marketing, the biggest problem small businesses worry about is budget, but that is usually the wrong focus. There are lots of amazing creators and influencers any business can work with if they:

  • Let the Creator do their job

  • Be clear about your objectives

  • Know your customer to the core

  • Pursue Long term partnerships

Conclusion Influencer marketing campaigns can easily move from exciting to boring and take time off your busy schedule since you also have a business to run. Most small businesses have found that working with a social media manager is the easiest way to get started. Book a free consultation session with me now and let's take your business to the next level.

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