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How A Social Media Audit Can Save Your Online Performance

How do you know that your account on social media is always on track? That your analytics are clapping at you with respect? That your investment into strategy is working and flourishing? You don't! This is where a Social Media Audit could save you! And... oh if only it was just the above!



Every social media business or personal account that respects itself and aspire to grow performs a professional social media audit. The information it provides is invaluable, and trust me, your native platform analytics, don't do the job for you! On the contrary, a social media audit from a Social Media Manager can ensure information and analytics you cannot see in the bare eye through your account. How can a Social Media Strategy thrive without having prior conducted an Audit? It can't! And even if it could, it wouldn't be as precise. Therefore, audits can prevent you from regrets, failures, and disappointments, while also helping you, or your social media manager, to determine what is your position in the market among competitors and of course your precious audience, which you have built so meticulously. I mean, it saves you and your manager, so much time and effort...

Still not persuaded? Keep on reading and you will regret not conducting audits, regularly.

What is an Audit?


It is a process involving research, analysis, description, and prescription. The social media manager is responsible for thoroughly analyzing your metrics, data, assessing your growth or the weak points of your growth. We can analyze how your audience interacts with your content, opportunities you don't take advantage of at all, or you take advantage of them in the wrong way. We make suggestions, offer solutions but most importantly we offer clear and presented in digestible terms for you, where you stand online. Not to mention, that you have access to all your data, analysis, and information gathered in one place so you can refer to them easily. Just keep in mind that, as in life, success looks different for every account, period, campaign, and company. This is also a reason why an audit can tell you if you reached your goals and succeed or not.

Performing A Social Media Audit


Comb Through Existing Content

Going through your existing content is a key part of the social media audit process where you assess the top-performing content as well as least performing content for their engagement rate. Performing audience analysis to understand the type of people attracted to your current content. And if they are your ideal clients. If they aren’t your ideal client or customer, then you might want to perform some competitor analysis to get a sense of good niche content. Also, assess your posting habits and identify if this matches the active periods of your audience. Lastly, when reviewing Instagram content, it is important to check the bio and make sure it is optimized.

Competitor analysis

Before you think that "I don't see a competitor in the market, I am not competing with anyone", let me just say that we use the term competitor just because you and them share the same or approximately the same goals, have the same target audience, and maybe also offer the same kind of services. Whether you want to refer to them as inspiration or businesses you look up to, this also works great. But we need to dive into their practices to see whether there is a gap in their marketing that you could fill or their most effective strategies which you could take some inspiration from to attract your target audience.


Your competitor could be your friend in finding the best kind of content your niche audience likes. If you operate a restaurant, you can check out what other restaurants are posting. Examine their content for engagement and try to reverse engineer why they are doing well so you can apply it to your own business. An in-depth competitor analysis will ensure thаt you stay on top оf your mаrkеting асtivitiеѕ аnd reap thе full benefit. The core idеа behind dоing соmреtitоr analysis iѕ to undеrѕtаnd fасtоrѕ ѕuсh аѕ strengths, weaknesses, аnd opportunities оf thе соmреtitоrѕ аnd make decisive changes.

It саn additionally pave thе way for уоur buѕinеѕѕ tо еѕtаbliѕh a success route that none of the other competitors have attempted to.

S.W.O.T. Analysis

Performing an extensive SWOT is appropriate when you are not getting any results from your social media. Adding this to your social media audit will help you reveal the areas that can be improved and the areas that should be maintained because they are doing well. You may be good at posting regularly, but yet your content fails to get the right engagement from your audience. This way, you can know that you have good posting times and your system for posting regularly is good, but you may have to be more creative and get your groove on to create content that sparks excitement from your audience. You may even do giveaways to create that excitement and get more followers.

Dig Into Your Analytics

Not many appreciate the gold that is sitting on the analytics of any social media account. Insights and patterns can quickly be learned from the data. With data, you can always improve your current social media performance no matter how big your social media is.

Business Objectives and Social Goals

The last, but not the least part of the social media audit is to examine the goals for your platforms. Are you achieving your goals? If you aren’t, what can you do? What is the analytics saying? What novelties did you get from the competitor research? This is where it all ties together and makes business sense. Examine your social media for both Long term goals and Short term goals.

Final recommendations

Performing a social media audit is like being a doctor trying to diagnose a patient. Now based on the symptoms you find, such as no sales, no engagement, irregular posting times...you will have to create a social media calendar that meets your new strategy. Your social media presence is one of the best ways to build your business, and taking the time to do it well will surely deliver you the results you want.


#socialmediamanager #socialmediaaudit #socialmediamanagement #smm #smallbusiness


If you would like to know about how a brand can benefit from creating a social media calendar tap here


Please don't forget to like this post if it helped you! You can always reach out to me by arranging a FREE call which will last 15' and we can discuss your questions, your business, how our services can benefit your business, and see if we are a great fit for each other! You can always find me here!


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See you in the next one...


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